Rozental Antiques. Branding Development. Rozental Antiques is specialised in offering the best and most sophisticated collection of Estate jewellery. This project aims to create the foundation for the Rozental Antiques brand and image. The first step was to identify and to define the brand positioning, in a way that it would be able to achieve a differentiation from its competition, and would be relevant to its actual and potential customers. Then we create the visual identity, a graphic universe that is coherent with the values we found in the first stage.